Model Lily Cole attends a photo call to announce the winners of the Gatwick Runway Models competition at Gatwick Airport North Terminal on Aug.6, 2010, in London.
(Credit:
Photo by Chris Jackson/Getty Images)
A social network based on making wishes and helping others, backed by Lily Cole and Jimmy Wales, is to launch in April -- but first, it's helping Oxbridge students help each other.
I caught up with the folks behind 'altruistic social network' Impossible at mobile industry bunfest Mobile World Congress in Spain. Before it launches to the public in April, Impossible will run as a closed beta among students of Oxford and Cambridge Universities, Britain's most august seats of drinking learning.
Model, actress, and occasional Time Lord-bothering sea creature Lily Cole conceived the selfless social network. Members 'make a wish', publishing something they need or want to do, like learning Spanish. Other members in the local area then offer to help.
It doesn't have to be reciprocal -- if someone teaches you los lingo, you don't necessarily have to do anything for them. Instead, they're rewarded with the warm glow of a selfless act, and within Impossible they're awarded a 'thank you'.
I saw a rough demo version of the site and mobile app, in which a wish, represented by a block of text, is converted to a thank you, represented by a lovely picture. Collecting a thank you forms a sort of currency or rating -- like your eBay feedback number -- although there's no plans to make it possible to spend them. Instead you rack up the thanks just to show what a jolly wonderful person you are.
One could argue that putting a number on how much you help people isn't entirely altruistic. Still, it's a noble idea, and we like the idea of meeting new people based on a desire to help others. If you're feeling helpful, click play on the video below to see Lily explain more, or sign up for email alerts at Impossible.com.
For the latest smartphones,
tablets and other cool stuff -- including a Wi-Fi coffee machine, a 21st century walking stick, and a Spotify app with a car attached -- check out our in-depth news, previews and videos from Mobile World Congress.
Lily Cole's social network Impossible starts granting wishes in April
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Lily Cole's social network Impossible starts granting wishes in April
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Lily Cole's social network Impossible starts granting wishes in April
